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Jairo M Villa is an accomplished creative professional with extensive experience in social media, marketing, and art direction. Currently serving as the Social Media & Creative Lead at Groovetime since March 2022, Jairo focuses on fostering an engaging digital presence for the dance community in the web 3.0 environment. As a self-employed freelance photo art director since January 2019, Jairo combines a passion for visual storytelling with a dynamic freelance career. Additionally, Jairo co-owns MindFlowers, a fashion and accessory brand emphasizing ethics and sustainability in collaboration with partner Olivia Cupp. Previous roles include Senior Art Director at Fríant & Associates, Art Director at Havas, and Associate Art Director at FCB Chicago, among others. Jairo holds an Art Director Certificate from Miami Ad School and has a diverse background in both traditional and digital advertising.