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Ethan Chong is a seasoned technology executive currently serving as the Sr. Director of Software Engineering and Application Development at Grocery Outlet, where the leadership role encompasses overseeing a global team of over 120 software and data engineers. Previously, as VP of Engineering at Awair, Ethan drove a 50% annual recurring revenue growth through strategic market expansion and product development. As the Head of Engineering at Treez Inc., Ethan launched a multi-tenant cloud platform serving over 3,000 retailers. At GE Digital, Ethan contributed to a digital transformation project that significantly reduced operating costs while enhancing system scalability. Starting a career at Accenture and IBM, Ethan provided strategic insights across various industries, complemented by a solid educational background in Electrical and Computer Engineering, and a Master of Science in Computer Science.