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Victor Henry de Wit Janssen is a Senior Marketing Analyst and Partner at Gringo, with experience in managing multiple paid acquisition channels and optimizing investments for incremental growth. Previously, Victor worked as a Marketing Analyst at various companies, focusing on creating and executing marketing plans, managing cost lines, and analyzing campaign strategies for lead generation. Currently, Victor is serving as a Digital Marketing Advisor at FEA Júnior USP, specializing in optimizing Google and Facebook Ads campaigns and analyzing lead generation strategies. Prior to their marketing roles, Victor worked as a Junior Production Planner at SBW DO BRASIL, where Victor Henry managed databases, analyzed production data, and facilitated communication between teams. Victor's educational background includes a degree in Marketing Strategy and Marketing from Reforge, as well as a Bacharelado Interdisciplinar from the International Baccalaureate program.