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Claudia Ximena Villamarin Triviño is an accomplished professional in trade marketing, currently serving as Trade Marketing Head at Griffith Foods since November 2021. Previous experience includes pivotal roles at Brinsa S.A. as Coordinadora Trade Marketing and Asistente Trade Marketing, where Claudia excelled in developing strategies for traditional channels and achieving significant market share growth. Expertise also extends to Comestibles Aldor as Analista Trade Marketing and various positions focusing on strategic marketing, logistics, and product design. Claudia holds an MBA from Universidad EAFIT and has completed a diploma in effective retail management, alongside a degree in industrial design from Universidad ICESI.