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Katherine Power

Partner at Greycroft

Katherine Power is a dynamic entrepreneur and industry leader with extensive experience in the beauty, wine, and consumer sectors. As the Founder and Chairman of MERIT Beauty and Versed, Power has redefined luxury beauty standards with a focus on clean, accessible products. Additionally, Power co-founded Avaline, a clean wine company, and serves as a Partner at Greycroft, a venture capital firm, and as an Operating Partner at Sonoma Brands, driving innovation in consumer markets. Power is also an Advisor to Baby2Baby, aiding low-income families, and co-founded Clique Brands, a recognized media powerhouse. Previous roles include West Coast Editor positions at Elle and Ellegirl magazines.

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