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Hannah Squirrell serves as the Customer and Marketing Director at Greggs since February 2017, overseeing brand management, marketing strategy, customer insight, and experience across multiple channels. Prior experience includes serving as the Marketing Director at Tesco Bank, where responsibilities included implementing a customer-focused insurance marketing strategy, and as Associate Director at BGL Group, where brand transformation efforts established Bennetts as a digital leader. Earlier roles include managing director at Oneninety Communications Ltd and holding positions in online marketing, senior marketing specialization, media planning, and brand strategy at various firms. Hannah Squirrell holds a BA Hons degree in Psychology, Marketing, and Law from De Montfort University.