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Annemi Olivier is the Managing Director at MindTheGap, a marketing and brand agency that utilizes neuromarketing tools to evaluate design effectiveness. Previously, Annemi served as General Manager at Eloquent, focusing on digital marketing and sales psychology, and contributed as a guest speaker on related topics. Annemi held the position of Head of Marketing at Angus Knight Group, achieving significant growth in digital marketing footprint, and was an Account Director at Thinksmart Marketing. Other notable roles include Managing Director at eQ - Everything Marketing, Head of Marketing and Innovation at FinGlobal, Chief Marketing Officer at OneLaw, and positions at Vodacom, Media24, and South African Airways. Annemi's educational background includes a Master’s in Business Leadership and multiple degrees in psychology, supplemented by certifications in digital marketing and telecoms.