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Alicia Kennedy serves as the Chief Operating Officer at GreenCollar, having previously held the role of Global COO and Managing Director for Australia at Naked Wines. Prior experience includes positions as Head of Growth and Strategy and Head of Sales Operations and Strategy at Afterpay Touch, where significant growth of the retailer base was achieved. Alicia's career began at Meltwater, progressing through various leadership roles including Business Strategy Director for JAPAC and Area Director for ANZ, where notable revenue performance was attained. Alicia holds a Bachelor of Laws and Bachelor of Commerce with Distinction from the University of Wollongong, along with executive certificates from Stanford University and Saïd Business School, University of Oxford.