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María Florencia Martínez is a seasoned professional with extensive experience in learning and development, digital transformation, and coaching. Currently serving as a Consultant & Trainer at Cegos Group and a member of AEDRH, María Florencia leads projects focused on AI and Agile methodologies. As a Product Manager and Project Lead at Greencode Software, María Florencia drives digital and cultural transformation initiatives. Additional roles include mentoring as an Ambassador for Stem Women Congress and facilitating HR tech solutions at RHuman Site. María Florencia also runs Flor Martinez Consulting, specializing in leadership development and cultural change. With a strong educational background, including ongoing studies at IESE Business School and various certifications in data analytics and coaching, María Florencia is dedicated to enhancing leadership skills and organizational effectiveness across industries.