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Jeff Goldman joined as a director in October 2022. Jeff offers expertise in sustainable business practices and brand-building, having operated and scaled multiple consumer packaged goods (CPG) businesses. Under his leadership of Carol’s Cookies, Inc., a family-owned business founded in 1979 by his mother, Jeff delivered double-digit growth annually by successfully partnering with Fortune 500 companies such as Whole Foods Market, Sprouts and Sysco Foodservice. He cultivated relationships with local suppliers to grow their company which produces over 8-million cookies annually.

In addition to his leadership role with Carol’s Cookies, Jeff served as Vice President of Reed-Union Corporation, former owner and marketers of the top selling automotive appearance product in their category. For over 20 years, Jeff led domestic as well as international sales helping to make their Nu Finish brand the top-selling brand in their category in the U.S., Canada, and Australia. Jeff called on Fortune 100 companies such as Walgreens, Target, Walmart and AutoZone to enhance the partnerships in Reed-Union’s fourth-generation consumer packaged goods business. Jeff oversaw the company's advertising budget totaling over $30,000,000 over two decades. In addition, he assisted in purchasing/sourcing projects, new product development, brand management, sales and marketing as well as retail merchandising. In 2018, Jeff orchestrated the sale of the company’s brands to Energizer Holdings.

Jeff graduated from Tulane University summa cum laude with a B.A. in Psychology.