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Silvia Cancela is a seasoned executive with extensive experience in leadership positions across various industries. Currently a Board Member at the Cambridge Business Association since May 2022, Silvia is involved in enhancing business decision-making through the Peer Advisory Board program. As COO for Latin America at Green Ray LED Lighting since April 2009, Silvia spearheads sales teams and brand development, having also held roles such as Country Manager for Argentina and International Sales Director. Previous leadership experience includes managing commercial strategies and product lines at Gigot Cosmeticos and serving as General Manager at PATTY COLLINS in Uruguay. Silvia holds a posgrado in Marketing from Pontificia Universidad Católica Argentina and has degrees in Business Administration and Technical Architecture from prominent universities.