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As CEO Boel built up Viacom Television's Nordic business. She is co-founder of the charging company Charge Amps where she is on the board, and she has initiated and run the capital market day Sweden Sustaintech Venture Day which is Sweden's largest capital market day for growth companies in greentech. She has served on boards such as the Government's Digital Economy Advisory Group, the think tank Global Utmaning, Propel Capital IV och V AB and companies in the greentech sector.