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Lataya builds year-round relationships with companies and foundations to support their philanthropic interests. She shares community information relevant to issue areas that a company cares about, provides resources and volunteer opportunities for employees, and keeps companies up to date on opportunities to give to emergency and long-term initiatives.

Prior to joining Greater Twin Cities United Way, Lataya was in the hospitality industry working in sales and event planning roles. In 2019, she was inducted into the Minnesota Meetings + Events magazine’s Hall of Fame as an Up-and-Coming Supplier. Before she joined the workforce, she competed in speech contests (competitive public speaking and performing) for eight years. She received her bachelor’s degree in public relations with a minor in sociology from Western Kentucky University.