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Lynda Lamraoui is a seasoned marketing professional with extensive experience across multiple industries. Currently serving as Chief Marketing Officer at GRDF since March 2021, Lynda previously held the position of Chief Marketing Officer at ENGIE Home Performance from January 2017 to February 2021, where responsibilities included developing B2C offers in the energy transition space and managing product launches. Prior experience includes serving as Marketing Director at KEECKER, overseeing the launch of the world's first home multimedia robot, and as Senior European Marketing Manager at Sony, where Lynda managed P&L for various audio categories and coordinated product strategies with international teams. Lynda's career began at Coca-Cola Enterprises as a marketing assistant and includes a solid educational background from ESCP Business School and KEDGE Business School, complemented by an exchange program at the University of South Australia focused on international marketing.