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Vinicius Santos has a diverse work experience that spans over several years. Vinicius began their career as a Lift Operator at Steamboat Ski & Resort Corporation in 2008. Vinicius then worked as an Assistant Planner at Enken in 2011, where they developed marketing strategies and created content for well-known brands. In 2012, Vinicius served as a Customer Intelligence Assistant at Wunderman, where they provided in-depth analysis and reports for international campaigns. Vinicius then joined Hays in 2013 as part of the Marketing team, managing digital marketing campaigns and conducting audits for improved performance. In 2014, Vinicius joined Google as an Associate Account Strategist, providing consultancy services to SMB clients. Vinicius later transitioned to the role of Global Support Specialist, resolving issues for Google's advertisers. In 2019, Vinicius joined Vivo (Telefônica Brasil) as an Analytics Specialist, implementing marketing analytics and overseeing SEO implementation. Currently, Vinicius serves as the Head of Insights at Granite Digital, where they manage the in-house insights team and leads data-driven decision-making processes.

Vinicius Santos completed their Bachelor of Business Administration (B.B.A.) degree in Marketing from Pontifícia Universidade Católica de São Paulo from 2008 to 2012. Vinicius also obtained additional certifications, including SEMRush from Semrush in 2022, Google Ads and Google Analytics from Google in 2015, and the Business Associate Program from Google in 2014. Additionally, they received a certification in Programming in HTML5 with JavaScript and CSS3 from InHouse Creative in 2014.