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The Leadership Team at Gradient, comprising the CEO and Co-founder, CFO (a.i.), and Co-founder, is responsible for setting the strategic direction and overall vision of the company. They oversee the transformation of B2B marketing systems, ensuring a shift from short-term lead generation to structurally demand-driven growth. By spearheading initiatives that integrate content marketing, performance marketing, and marketing automation, they are pivotal in driving the company's mission to help B2B clients achieve high-value, predictable sales pipelines.