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Cheryl is part of the early founding team at Grab. She leads marketing and sustainability for the group, covering all of Grab's business verticals including mobility, deliveries, financial services and enterprise. She oversees Grab’s marketing efforts across the region, leading a team of over 500 across Southeast Asia.

She is currently a Board Member of Malaysia Aviation Group, Malaysia Airlines Berhad and Good Doctor. She is a Global Executive Committee of World Federation of Advertisers (WFA). She's also a committee member of Tengah Island Conservation and a 2021 Acumen fellow.