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Adrian Radityatama is an experienced professional currently serving as the Account Management Lead for Grab in East Kalimantan, overseeing a team dedicated to GrabFood operations since November 2023. Previously, Adrian held the position of City Manager at Ula, where leadership extended to over 80 personnel in West and Central Java while reporting directly to the VP of Commercial. Adrian's career also includes roles in strategy and project management, notably at Ula, where a community buying model was built from scratch, and success in enhancing the Fresh product segment's market presence. Prior to Ula, experience as an Account Manager at Gojek and an Assistant Sales Manager at Coca-Cola Amatil Indonesia contributed to a strong background in sales operations and account management. Adrian holds an MBA in Marketing from Universitas Airlangga, complemented by a Bachelor's degree in Political Science from the same institution and an exchange program in International Business at Sias University.