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Paula Alcázar Aparicio has worked in the marketing field since 2021. Paula began their career as a Communication & PR Assistant at Best in 2021, followed by a Social Media Trainee position at LABdays Marketing Digital in the same year. Paula then moved to GoTo Global in 2022, where they have held the roles of Junior Marketing Associate and Marketing Intern.

Paula Alcázar Aparicio completed a Máster en Protocolo, Comunicación y Organización Integral de Eventos from Universidad Rey Juan Carlos in 2021. Paula also completed a Grado en Publicidad y Relaciones Públicas from Universidad Complutense de Madrid in 2019. In addition, Paula has obtained several certifications, including Mobile Commerce from Intalentia Innovación S.L.U in 2022, Estrategia de Social Media Marketing en TikTok from Escuela de Empresa in 2022, Curso en Psicología aplicada a las ventas from Grupo Femxa in 2020, Curso en Marketing online, diseño y promoción de sitios web from Confederación Española de Comercio (CEC) in 2020, Certificado de Inglés (FCE) from University of Cambridge in 2017, and Diploma en Marketing Digital from IAB Spain in 2017.