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Rachael H. currently serves as the Director of UX, Software + Services at GoPro, where responsibilities include driving the UX vision for desktop, web, and mobile applications while growing a team of skilled designers. With a rich background in user experience design, Rachael has held positions such as Senior Manager of UX Design, UX Manager, and Lead Product Designer at GoPro, leading significant projects and teams to enhance customer experiences. Prior experience includes directing strategic planning at The Information Architecture Institute, leading design for the global Sony e-commerce platform, and consulting for various design firms. Rachael H. holds a Master's degree in Human Computer Interaction from Iowa State University and a Bachelor's degree in Interactive Digital Media from Northwest Missouri State University.