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Tadej Udovic is a seasoned professional with extensive experience in sales enablement and product leadership. Currently serving as Sales Enablement Lead at Bird since April 2024, Tadej has held various senior roles at Google since November 2013, specializing in YouTube Ads, Display Ads, AI Performance Max, AI Creatives, Audience Targeting, and Search Ads. Tadej co-founded and advised Parbati from October 2021 to October 2022 and previously worked as an Account Manager at NetBooster in 2013. Tadej holds a Bachelor's degree in Management from the University of Ljubljana and completed an exchange program in Business Administration at Shanghai University of International Business and Economics. Additionally, Tadej is a Full Stack Web Developer, having completed training at Ironhack in 2022.