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Sundas Khalid is a seasoned professional in data analytics and engineering, currently serving as the Principal Analytics Lead for Google Search Ads. Previously, Sundas founded SK Media and held multiple roles at Amazon, including Data Scientist for Experimentation, Data Engineer for Worldwide Traffic, and Data Analyst Intern. Additionally, Sundas gained experience as a Web Analytics Intern at Utrip, Inc. Sundas Khalid earned a Bachelor of Arts in Business Administration with a focus on Management Information Systems from the University of Washington.