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Ruben Beddeleem is a highly experienced Creative Director with a diverse background in leading creative projects for major companies. Currently serving as Creative Director at Google since March 2022, Ruben previously held the same title at Hulu from January 2020 to April 2022. Prior to these roles, Ruben worked as Associate Creative Director at TBWA\Media Arts Lab, spearheading creative initiatives for Apple's social media presence, and as Senior Art Director at SID LEE, contributing to campaigns for brands like The North Face and Adidas. Earlier in the career, Ruben held various art director positions at Bliss Interactive, Happiness Brussels, and Xindao. Academic qualifications include an Advanced Diploma in Coaching from New York University and a Master’s degree in Audiovisual Arts and Graphic Design from Sint Lucas Antwerpen.