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Raphaela Rekab is an accomplished Marketing Research & Insights Manager at Google, a position held since June 2022. Prior to this role, Raphaela served as the Consumer Market Insights Manager for Fine Fragrance Europe at Givaudan from October 2017 to June 2022. Raphaela's academic background includes a Master’s degree in International Business with a focus on Markets and Companies from the University of Duisburg-Essen, as well as international studies experience at Griffith Business School in Australia and Université de Rennes 1 in France. Additionally, Raphaela holds a Bachelor’s degree in European Business Administration with a specialization in Strategy, Markets & Innovation from the University of Bamberg, complemented by studies through Erasmus at Université de Rennes 2.