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Nidhi Subramanian is a seasoned digital marketing strategist currently working at Google since February 2022, with a focus on Mid Market Sales and previously as a Performance Strategist for Agency Sales. Prior experience includes a managerial role in Corporate Planning & Strategy at Flipkart, where Nidhi contributed to the fintech sector by developing strategic plans for Buy Now Pay Later, Co-branded cards, and Insuretech initiatives. Nidhi's consultancy experience at KPMG India involved leading digital lending transformation projects for major banks. Early career roles included corporate strategy and technical analysis internships at Philips and Credit Suisse, respectively. Nidhi holds an MBA in General Management from the Indian Institute of Management, Indore, and a B.Tech in Computer Science from Veermata Jijabai Technological Institute.