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Madelief Montet is an experienced marketing professional currently serving as an Account Strategist at Google since February 2022. Prior to this role, Madelief was an Associate Account Strategist at Google and held the position of Head of Digital Marketing at Sophia Technologies Limited, an innovative EdTech startup, where multi-channel marketing strategies were implemented to enhance customer acquisition. Earlier experience includes working as a Sales & PR Assistant at Lucy Choi London, where brand consistency and customer engagement were prioritized, and as a Retail Marketing Assistant at Colgate-Palmolive, focusing on market research and promotional content development. Additionally, Madelief gained foundational experience in marketing while interning at PepsiCo. Academic credentials include a Master's degree in Marketing from The London School of Economics and Political Science and a Bachelor's degree in International Business Administration from the Rotterdam School of Management, Erasmus University.