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Latika Malhotra is a seasoned professional in product marketing and brand management, currently serving as Product Marketing Lead for User-Generated Content at Google since June 2019. In this role, Latika also contributes to the marketing strategy for Search Ads. Prior to Google, Latika founded and led PlanningWale, a tech start-up aimed at digitizing the event planning journey, from November 2014 to January 2019. Experience also includes a position as Brand Manager at Blogworks and serving as Tech Team Lead at Home Credit ÄŒR a SR. Latika earned an MBA from the School of Inspired Leadership and a Bachelor of Engineering in Information Technology from Maharshi Dayanand University.