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Arushik Shetty is a seasoned professional with extensive experience in digital marketing and performance media across various sectors, including financial services, e-commerce, and telecommunications. Currently serving as a Senior Account Manager at Google since June 2022, Arushik focuses on digitalization and omni-channel strategy for the BFSI sector. Prior to this, Arushik held roles such as Associate Director of Paid Media at 360 OM, where responsibilities included managing media strategies and team operations, and Group Head of Digital Media at Performics India, overseeing performance marketing strategies across SEA markets. Arushik's background includes a solid academic foundation in Information Technology, with a Bachelor of Engineering from SIES Graduate School of Technology.