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Bailey Smith's work experience includes roles at Goodway Group and Coegi. At Goodway Group, Bailey worked as a Media Lead in Integrated Media Planning and previously as a Media Planner and a Media Solutions Manager, Social. At Coegi, Bailey was a Senior Social Media Specialist, a Social Media Specialist, and a Programmatic Campaign Assistant. Bailey also has prior experience as a Break Time Operations Intern at MFA Oil Company, a Student Assistant Clerical at the 4-H Center for Youth Development, a Manager-Slater Pool at the City of Slater, and a Lifeguard at the City of Slater.

Bailey Smith graduated from the University of Missouri-Columbia in 2018 with a Bachelor of Science in Business Administration (B.S.B.A.) specializing in Marketing. In addition to their degree, Bailey has obtained several certifications, including ones from LinkedIn and The Trade Desk, with the most recent certification being LinkedIn Marketing Solutions Fundamentals in July 2021.