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Hannah McCoy is currently the Head of Growth Marketing at GoodTime.io. Prior to their current position, they served as the Senior Director of Demand Generation at Matter Made from May 2021 to May 2022. Hannah also worked as the Digital Marketing Manager at CrowdStreet from August 2019 to May 2021. In their role at CrowdStreet, they were responsible for media strategy, development and execution of B2C & B2B campaigns including awareness, engagement, conversion, cross-sell/upsell product, retention, and win-back initiatives. Hannah also managed and reported on all digital channels including SEM, paid social, performance video, affiliate partnerships, email. McCoy made optimizations to strengthen LTV & CAC through data-driven results and ongoing testing. Hannah also implemented a personalized, end-to-end user journey through audience segmentation and persona development, sequential targeting and reengagement efforts. McCoy ensured proper tracking was enabled across all marketing touch points and they reprioritized media spend on conversion-focused tactics through rigorous audience, channel, messaging and creative testing; which led to 62% YoY acquisition growth at a 90% improvement on efficiency. Prior to their role at CrowdStreet, McCoy served as Campaign Manager at Sq1 from November 2017 to August 2019.