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Cassie Root is an accomplished media professional with extensive experience in broadcast and digital communication. Currently serving as Group Broadcast Director at Goodstuff Communications since October 2020, Cassie has successfully represented renowned brands in the AV sector through innovative media buying and strategic campaign planning. Previous roles include AV Account Manager at Dentsu Aegis Network, where Cassie managed campaigns for prestigious clients, and AV Investment Manager at OMD UK, focusing on TV and VOD planning and buying. Cassie’s diverse background also includes consulting in the healthcare sector, creating digital marketing strategies, and engaging in various roles in marketing and event planning. Educational credentials include a Bachelor's Degree from the University of Arizona, complemented by professional learning experiences at several esteemed institutions.