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Matt Hegemier is an experienced business leader, serving as President of First Systems & Resources since December 1993, overseeing a diverse array of marketing services including advertising, design, and fulfillment. Additionally, Matt is the President of Good Soil Agency, a full-service agency known for its work with both national and regional brands. As President of Brandscape, also part of FSR, and Mailing Services of Virginia, Matt focuses on branded merchandise, commercial printing, and direct mail solutions while ensuring compliance with USPS guidelines. Furthermore, Matt founded YourRaceBase.com, a platform dedicated to providing merchandise for race directors. Educational credentials include a Master's of Business Administration and a Bachelor's Degree in History, both from James Madison University.