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Jack Williams is an experienced professional in the digital health and well-being sector, currently serving as the Commercial Director at GoJoe, a virtual fitness solution company since November 2023. Prior to this role, Jack held positions as Sales & Client Director UK&I at Better, Director of Consultancy at hero, and Head of Consultancy at Virgin Pulse, where strategic sales initiatives were implemented across Europe, the Middle East, and Africa. Jack's career began in various public health positions at the NHS, facilitating health initiatives in diverse community settings. Educated at Leeds Beckett University with a BSc Hons in Physical Activity, Exercise and Health, Jack's background is complemented by expertise in FMCG operations from a consultancy role at Seven Search and Selection Ltd and experience as a Senior Account Manager at GCC - Global Corporate Challenge.