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María Florencia Tarantola began their career in 2009 as an Asistente de Cuentas Digital at Euro RSCG 4D. María Florencia then moved up to Ejecutiva de Cuentas Digital, where they were responsible for managing digital developments, campaigns, social media, and digital cards. In 2010, they joined GOintegro as a Customer Success Manager, where they managed loyalty programs and oversaw the launch of programs. María Florencia then became the Head of Customer Success Argentina & Uruguay, where they developed, implemented, and coordinated digital solutions. In their most recent role, María Florencia Tarantola served as Country Manager Argentina & Uruguay, responsible for the overall management of GOintegro's operations in Argentina & Uruguay, coordinating the Customer Success Manager team and Partnership & Rewards team, and leading local projects.

María Florencia Tarantola attended the University of Buenos Aires from 2003 to 2011, where they earned a Licenciada en Ciencias de la Comunicación Social in Opinión Pública y Publicidad. In 2008, they also attended Underground, where they earned a Creativa en Comunicación in Publicidad.