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Bret Lawrence is an accomplished content professional with extensive experience in content strategy and management. Currently serving as Head of Content and Director of Content Strategy at Hopscotch since March 2022, Bret has previously held positions such as Senior Copywriter at Better.com and Copywriter at Feather. At Pilot, from February 2016 to March 2019, Bret managed core messaging to align with the brand's growth into new markets. Prior experience includes serving as a Writer/Editor at Triumph Communications and as an Executive Assistant for the Florida Office of Film and Entertainment. Bret holds a Bachelor of Arts degree in Editing, Writing, Media, and Film Studies from Florida State University.