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Ulrika Lilja is a seasoned entrepreneur and marketer with extensive experience in building and managing businesses. As Co-founder and CMO of Gofrendly since May 2017, Ulrika has played a pivotal role in developing a leading social app for women in the Nordics, focusing on brand and marketing strategies, user engagement, and strategic partnerships. Prior to this, Ulrika founded and served as CEO of No Ordinary Day, facilitating connections between Nordic companies and Silicon Valley innovations through event management from September 2012 to May 2016. Earlier roles include Project Manager at Ski Unlimited and Program Coordinator at STS Student Travel Schools. Ulrika holds a degree from Lund University and has studied at Uppsala University and Universitat Politècnica de València.