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Niina Vasama is a seasoned professional with extensive experience in service and business design, currently serving as a Senior Service Architect at Gofore since March 2021. Vasama's expertise includes change planning and management, capability assessments, and target architecture, complemented by leadership roles as a People Lead and prior positions in service and business design. Before joining Gofore, Vasama worked at OP Financial Group as a Business Designer, led business design efforts at Leadin, and contributed to strategic transformations at Nordea Bank Finland in various roles, including Senior Business Developer and Senior Product Manager. Vasama's educational background includes a Master of Science in Computer Science and a Master of Arts in Cognitive Science, alongside specialized training in service and user-centric design from Aalto University.