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Angela Ayishetu Baba is a seasoned marketing professional with experience at Godrej Consumer Products Limited since April 2018 as a Marketing Manager and at PZ Cussons since September 2014 as an Assistant Brand Manager. In the role at PZ Cussons, Angela has been instrumental in developing strategic plans for brand growth and executing channel-driven activities for enhanced distribution and shelf off-take. Angela holds a BA in Integrated Development Studies with a focus on Development Communication from the University for Development Studies, completed in 2011, and has furthered marketing expertise through a program at CIM | The Chartered Institute of Marketing from 2019 to 2020.