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John Bailey has spent more than 25 years helping companies around the world to prepare for, and respond to, reputation challenges and crises. He is the author of the Best Practice Guidelines on Crisis Communication and Reputation Management in the Digital Age, published by the International Air Transport Association. This is the definitive guide for the global aviation industry on adapting crisis response plans to meet the challenge of an ¡°always on¡± media environment.

John offers an unrivalled breadth of international experience, having worked with more than 100 clients in over 50 countries, including more than 60 airlines. He has also worked with several major hotel groups, including Accor, Hilton, IHG, Kempinski and Minor Hotels and more broadly with clients across the travel industry.

Before he moved back to Europe and joined GoCrisis, John built the largest independently-owned Public Relations agency in Singapore, which was acquired by Ketchum in November 2013. John previously worked in Geneva, Switzerland, where he created the successful IATA Crisis Communications consultancy service.

He has been involved in the response to numerous crisis situations, including several airline accidents and the December 2004 Indian Ocean Tsunami. More recently, he was part of the team advising the senior management of Malaysia Airlines on their response to the disappearance of flight MH370, a crisis unprecedented in aviation history. He also worked extensively with AirAsia Group, before and after the loss of flight QZ8501 in December 2014.

John is a regular speaker at conferences around the world and has been a guest lecturer at various universities in Asia and Europe and at the US National Transportation Safety Board (NTSB) Training Center in Ashburn, Virginia.