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Andreas Thorstensson is the CEO of GOALS. Prior to GOALS, they were the co-founder of Popdog and a partner at EQT Ventures. Andreas has also held positions at Bright Star Studios and Playmaker. In December 2020, they joined the board of directors of Esportal Group.

Some direct reports include Liza Lind - COO & Inclusion Lead, Hampus Ericstam - Chief Creative Officer, and Erik Söderberg - Software Engineer.