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Yasmina El Haddou-Yousfi is an experienced marketing professional currently serving as Head of Marketing & Growth at Glovo since February 2023. Prior to this role, Yasmina held the position of Head of Performance & Growth at Jumia Maroc, where key responsibilities included driving digital marketing initiatives and optimizing performance channels. Yasmina's career also includes significant roles such as Head of Marketing & Operations at Property Finder and COO at Cloudswave, focusing on marketing strategy, operations, and SEO. Yasmina started the professional journey with early positions including Project Manager at La Fondation du Sud and Community Manager at Pixweb médias. Yasmina holds an MBA in Marketing from Al Akhawayn University and a Bachelor's degree in Management & Entrepreneurship from Saint Leo University.