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Michelle Lucas is an accomplished digital marketing professional with extensive experience in various roles across multiple companies. Currently serving as Senior Digital Marketing Manager and CRM Manager at GLOBEWEST since September 2020, Michelle has previously held the position of Digital Marketing Manager at Howdy! Helper, where efforts focused on aiding small businesses during the Covid-19 pandemic. Prior to this, Michelle worked at GLOBEWEST from September 2018 to April 2020 as Digital/CRM Manager, optimizing user and customer experiences and driving marketing automation initiatives. A significant tenure at Snooze from October 2010 to August 2018 included leadership roles in CRM and Digital Marketing, where Michelle managed customer lifecycle automation, digital strategy execution, and comprehensive marketing campaigns across various channels. Earlier experience includes a Marketing Coordinator position at Tascot Carpets. Educational qualifications include a Bachelor of Commerce in Marketing & Management from Deakin University, obtained from 2000 to 2003.