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Carlo Ghirardelli is an accomplished marketing professional with extensive experience in digital marketing, eCommerce, and CRM. Currently serving as the Senior Manager of Digital Marketing at Globe Electric since September 2021, Carlo has previously held significant roles, including Marketing Generalist at Hydro Ottawa and Director of CRM, Digital Marketing & eCommerce at RB, where notable achievements include overseeing the strategic growth of Canada's top infant formula. Carlo also directed digital strategies at Giant Tiger, Acacia Marketing, and Loblaw Companies, contributing to sales acquisition and customer loyalty initiatives. Educationally, Carlo holds a BA in Psychology and Mass Communications from The University of British Columbia and the University of South Africa.