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Harley Ayers is an accomplished data strategy leader with extensive experience in data management and audience consultancy across various industries, including automotive, FMCG, and travel. Currently serving as Head of Data Strategy at Global since February 2023, Harley previously held the position of Executive Director of Martech Consultancy at OMD EMEA, where leadership involved overseeing a global team of data strategy consultants and significantly enhancing media efficiency. Prior roles include Director of Data Strategy Consultancy and Global Audience Director at OMD EMEA, as well as DMP Audience & Data Specialist at Johnson & Johnson, where Harley achieved a remarkable 459% ROI through data-driven brand segmentation. Additional experience encompasses strategic roles at Inskin Media and Havas, alongside a solid educational foundation in geology from Royal Holloway, University of London.