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Nicky Ellis is an accomplished Senior Ecommerce Manager at Global Merchandising Services since April 2021, specializing in collaborating with management and artists on official stores and album preorder campaigns for notable clients including Fred again, Louis Tomlinson, and Niall Horan. Prior experience includes nearly 21 years at Live Nation as an Ecommerce Manager for Europe, where Nicky focused on developing online sales for a diverse roster of over one hundred music artist stores. Earlier roles included Brand Manager at De-lux Merchandise Co Ltd for the Phat Farm brand and Retail & Licensing Assistant at the same company, where Nicky facilitated music merchandise distribution to major retail outlets. Nicky holds a Bachelor of Science in Management Studies from Brunel University of London and completed A Levels at Simon Langton Grammar School.