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Dan Heitkemper is an experienced executive in the fields of eCommerce and merchandising, currently serving as the VP of Ecommerce at Global Merchandising Services since November 2022. As the founder of Heitgeist since November 2013, Dan has developed a boutique consultancy that assists merchandise companies and entertainment clients in creating and maximizing auxiliary revenue streams, achieving significant margin increases. Previously, Dan's roles included VP of Licensing and Product at Fender Musical Instruments Corporation, where comprehensive oversight of global licensing and eCommerce efforts was a focus, as well as roles at Live Nation and Warner Bros. Records that involved strategic alignment and innovative product development. Dan's career began at Hot Topic, where significant contributions were made as Senior Buyer for music and related merchandise.