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Emma Joyce is the CEO of GBBC Digital Finance. Emma joined GDF in 2019 and in her former role as Global Ecosystem Director, was responsible for the day-to-day running of GDF and the department's membership, communications, events, programs, and content. Prior to working at GBBC, Emma held strategic marketing positions at Citibank, Barclays, and Fidelity, heading up events teams and ensuring marketing activities were in alignment with business objectives. At Citi, Emma worked on projects to promote and showcase digital money. Emma has also worked for The Emerging Markets Investors Alliance, a non-profit organization that enables investors to support good governance, promote sustainable development, and improve investment performance in the companies in which they invest.