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Sergio Serrano Caballero is a seasoned digital business professional with extensive experience in digital transformation and marketing. Currently serving as a Digital Business Partner at GSK since April 2022, Sergio previously contributed to Grupo Planeta as a Business Partner, focusing on the implementation of digital initiatives for educational institutions. At KPMG España, Sergio held roles as a Senior Digital Consultant and Digital Consultant, leading multidisciplinary teams in digital marketing and project management. Early career experience includes marketing roles at FullSIX España and Young & Rubicam, alongside foundational experience at Endesa. Sergio holds a Master's degree in Advertising, E-Commerce, Communication, Marketing, and Flash 8 from EUDE and a diploma in Advertising and Communication Techniques from Escuela Superior de Publicidad.