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Maciej Leder is a seasoned professional with extensive experience in digital marketing engineering and technology management, currently serving as Director of Digital Marketing Engineering at GSK since November 2005. Maciej is responsible for overseeing the tech engineering organization that supports marketing efforts across social media and digital campaign performance measurement. Previous roles include directing automated digital user journey initiatives, managing digital project portfolios for global marketing campaigns, and leading operations within business service centers. Maciej holds an Executive MBA in Business Strategy, a postgraduate degree in Project Management, and a Master of Science in Computer Science. Prior to GSK, Maciej worked as IT Manager at A2 Bau Development GmbH.