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Shona Mathie is an accomplished marketing professional with extensive experience in various sectors, particularly in destination marketing and brand management. Since April 2017, Shona has served as a Marketing & Communications Business Partner (Destination) at Glasgow Life. Prior to this role, Shona was the Marketing Communications Manager: International at Glasgow City Marketing Bureau, where responsibilities included enhancing Glasgow's global reputation. Earlier experience includes positions as Brand Manager at BiP Solutions Ltd, focusing on sales-driven branding initiatives, and Market & Clients Executive at Dundas & Wilson, where Shona managed business development and seminar programs. Shona holds a Postgraduate Diploma in Marketing from the Chartered Institute of Marketing and a BA (Hons) in Marketing and HRM from the University of Strathclyde.